Decadent Drams
Decadent Drams was conceived of as our new 'all encompassing' brand. As a home for all our whiskies below a price point of roughly £350, and especially as the home for all our other spirits and drinks that we offer in our ever-expanding selection. It's a series with playfulness at its heart, where we will take a completely fresh approach with the label design for each new release. The inspiration might be drawn from the flavour profile of the bottling, or perhaps something to do with the history or culture associated with a particular producer or distillery. We're casting a wide net with a view to offering a diverse and high-quality series that is visually arresting, humourous, playful, mischievous and very fun.
Decadent Drams is our most regular and diverse series, the one you'll see most often from month to month. Over the months and years ahead, you'll find it populated with all manner of amazing and delicious whiskies, spirits and drinks...