Whiskyland

Whiskyland is your land! It is your culture of passion and love for whisky; the big, fun, muddled global community we all share. It is all this, condensed into one fantastic and phantasmagorical realm, and reflected back at us via the medium of an independent bottling series.  

Whiskyland was conceived as a follow up, and a sort of reaction to, Whisky Sponge. Whereas Whisky Sponge was our character, now Whiskyland is itself our character. This offers us a whole new creative realm in which to play and have fun with the original artworks on the front of our bottles, and the original writing on the back. Think of it as The Hitchhiker's Guide to the Galaxy - but for whisky! 

Whereas Sponge was sprawling and deliberately cluttered, with over 220 bottlings. Whiskyland is far more concise and defined, it will be limited to precisely 100 bottlings, or, 'Chapters'. And we expect that it is a bottling series we will complete within roughly the next five years.  

It is our new flagship brand and, as such, it'll be home to the very best whiskies we can source. We would be delighted to welcome you on this five-year voyage to Whiskyland - and beyond!